What is a cookie policy?

A cookie policy is a declaration to your users on what cookies are active on your website, what user data they track, for what purpose, and where in the world this data is sent. Whereas most of the remaining privacy policy may be static, the cookies used on a website are dynamic and might change often.

How does the GDPR affect my cookie policy?

The EU law on personal data, the General Data Protection Regulation (GDPR), gives website visitors the right to receive specific, up-to date information on what data is registered about them at all times, for what purpose, and where in the world it is sent (along with the possibility to prevent it from happening).

The data we collect using cookies helps us understand our customers better so that we can provide a more focused user experience. Using the knowledge of your previous visits to our website, Pearson can enhance subsequent visits by tailoring our content to match your requirements. We use cookies principally because we want to make our websites and mobile applications user-friendly, and we are interested in anonymous user behaviour. Generally our cookies don't store sensitive or personally identifiable information such as your name and address or credit card details. In the unlikely event that our websites use cookies to store personal information about you, we encrypt the personal data to prevent unauthorised use by anyone else.

What are the different types of cookies?

  • Session cookies are only stored for the duration of your visit to a website and are deleted from your device when you close your browser
  • Persistent cookies are saved on your device for a fixed period of time after the browser has closed and are used where we (or a third party) need to identify you for a later browsing session. The fixed period of time is typically 30-90 days for targeting or behavioural advertising cookies and may be up to 26 months for analytical performance and measurement cookies
  • First party cookies are set by the website you are visiting
  • Third party cookies are cookies used within our Services which are set by other organisations. These include cookies from external analytics services which help us to understand the use of our sites, or by advertisers so that they can track the effectiveness of their advertisements.

What are cookies used for?

  • Functional cookies are essential to the running of our Services. They are used to remember your preferences on our websites and to provide enhanced, more personal features. The information collected by these cookies is usually anonymised, so we cannot identify you personally. Functional cookies do not track your internet usage or gather information which could be used for selling advertising, but they do help with serving advertising. These cookies are usually session cookies which will expire when you close your browsing session
  • Essential or ‘Strictly Necessary’ Cookies are essential for the running of our Services. Without these cookies, parts of our websites would not function. These cookies do not track where you have been on the internet and do remember preferences beyond your current visit and do not gather information about you that could be used for marketing purposes. These cookies are usually session cookies which will expire when you close your browsing session
  • Analytical performance cookies are used to monitor the performance of our Services, for example, to determine the number of pageviews and the number of unique users a website has. Web analytics services may be designed and operated by third parties. The information provided by these cookies allows us to analyse patterns of user behaviour and we use that information to enhance user experience or identify areas of the website which may require maintenance. The information is anonymous (i.e. it cannot be used to identify you and does not contain personal information such as your name and email address) and it is only used for statistical purposes
  • Targeting or ‘Behavioural Advertising’ Cookies may be placed on your device by us or our trusted third party service providers, remember that you have visited a website and use that information to provide you with content or advertising which is tailored to your interests. This is often called online behavioural advertising (OBA) and is done by grouping together shared interests based upon web browsing history. Your web browsing history can be used to infer things about you (e.g. your age, gender etc.), and this information may also be used to make advertising on websites more relevant to you. Without these cookies, content and advertisements you encounter may be less relevant to you and your interests.

Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.